http://solidarioscononda.wordpress.com/2012/05/23/mc-donalds-verde-y-gay/
McDonalds is the biggest fast food chain in the world. It is present in 117 countries arround the planet and it is interesting to know that the burger company gives 1.7 millions jobs. But, because of many important reasons Mc Donalds has come in for huge amounts of criticism over the past 20 years and this did affect the sales.
Facts like bad labour practices, the business impacts on the environment and obesity quantity that are related to Mc Donalds. Besides, declinning sales in the early 2000s made the company tríes to change their image to the world.
All of this, especially in UK since 1997, when Helen Steel and Dave Morris published many leaflets denouncing the company. After seeing the case, the judge said they could not prove their accusations but declared about the company was extremely important : the company exploited children, falsely advertised their food as nutritious, indirectly sponsored cruelty to animals and piad their workers los wages making great effects in customers.
Since then, the company's actitudes in UK has improved. Burgers are now 100% beef, using sustainnables fisheries in their products, potatoes from independent farmers and many others actions. Actually, Mc Donalds is experimenting with diferent ways to recycle waste into .energy.
The burger company also improved by getting certifications, like the one in 2007 that makes them buy coffee only from Rainforest Alliance certified. However, there is an investigation by the Ecologist that revealed allegations of sexual and work abuses in Kenya.
Greenpeace , at the first, stormed the company, now they are praising Mc Donalds because of their way to face the criticsims. Same attitude had the famous chef Jamie Oliver who have praised the company for its ethical stance on meat and its produce locally.
At last, we can afirm that wether Mc Donalds really cares about the environment or not is not important. What really matters is what they did and are doing to have a healthy and environmental friendly way or work. It is a business !
